Stakeholder groups engaged by the organisation.
At the end of 2014, the Management Board engaged in dialogue with the following, in three sessions:
other companies in our sector;
non-governmental organisations (NGOs).
Basis for identification and selection of stakeholders with whom to engage.
Stakeholder categories were identified in consultation with the consulting firm MVOplossingen, and it was decided to invite those stakeholders who had actively contacted Beter Bed Holding in the past few years in order to influence its CSR policy.
Staff, including a member of the Works Council and two managers from the Matratzen Concord formula in Germany.
Customers: the customers were carefully selected with a view to knowledge of CSR.
Shareholders: two major shareholders each sent two employees to the dialogue, including a CSR specialist.
Other companies in the Retail sector, including a CSR manager of another retail company and the secretary of the Dutch Retail Sector Council (Raad Nederlandse Detailhandel).
Suppliers, including a manufacturer from Belgium.
NGOs: specialists from the Dutch Association of Investors for Sustainable Development (VBDO) and Eumedion.
Approach to stakeholder engagement, including frequency of engagement by type and by stakeholder group.
Beter Bed Holding gave its stakeholders ample time to exert influence on the CSR policy and CSR reporting. The dialogue took place at the end of 2014 in three sessions of well over three hours, with a maximum number of five people on each occasion.
Representing the company, the CFO and a staff member of Group Controlling took part in the dialogue; on the one hand in order to learn what the stakeholders’ interests are, and on the other to provide information to the stakeholders by answering questions.
The process was supported by the consulting firm MVOplossingen, a specialist in communication on CSR in Annual Reports.
Ahead of the dialogue sessions, the stakeholders stated in a questionnaire which corporate social responsibility topics are important for Beter Bed Holding. The results were discussed in the dialogue and the stakeholders were given an opportunity to adjust the priorities determined in advance.
Key topics and concerns that have been raised through stakeholder engagement.
Agenda of the dialogue:
Reporting strategy. Beter Bed Holding aims to publish a short and readable Annual Report. Accordingly, the company reports succinctly and concisely in the Annual Report and extensively in the GRI Index. Stakeholders have been asked whether they value this reporting strategy.
Reporting style. Stakeholders have been questionned whether they appreciated both the content and tone of voice of the annual report.
Selection of topics. The stakeholders have prioritized the aspects from the long list of aspects by GRI G4.
The three principal conclusions are:
The reporting structure with a compact annual report and a detailed GRI Index is appreciated.
Beter Bed Holding has ensured that its own business processes are properly in order and should now give greater priority to responsibility in the chain.
The pragmatic approach has laid a solid foundation for CSR within the organisation. What is Important now is to better embed this topic within the organisation.
Identified Material Aspects & Boundaries